What does the number alongside "Total Ads" mean?

This refers to the number of ads this user has posted on Gumtree since the creation of his account. Use this as an indication of how active this user has been on Gumtree.

What does the number alongside "Total Views" mean?

This is a count of all the views the user's ads accumulated since becoming a Gumtree member. Use this as an indication of how popular the user's ads have been on Gumtree.